1. Water Glow Base: The Next-Level Dewy Finish
Glass skin gave way to water glow—a radiant yet breathable complexion that looks naturally hydrated, without heavy product buildup. Instead of opaque coverage, layered hydrating serums under a lightweight foundation create a softer sheen. The TIRTIR cushion foundation is emerging as the new go-to choice among influencers for blending glow with wearability.
Teen Vogue+15Beautipin+15Korean Doll, Stella+15Accio+9Our Culture+9Beautipin+9
2. Blurred Blush: Dreamy Youthful Flush
Move over contour—today’s blush is applied like watercolor. Soft, diffuse pigments in pinks, peaches, and mauves melt into the cheeks and under-eyes for a natural, lifted look. Cushion blushes and ultra-fine powder formulas are ideal tools.
Our Culture
Additionally, Yoonchae Jeung of KATSEYE has popularized the under-eye blush technique among Gen Z, subtly brightening the face and enhancing facial lift.
Vogue Business+15Teen Vogue+15Blog | Delivered Korea+15
3. Gradient Lips 2.0: Glossy & Blurred
Gradient lip color remains iconic but now comes with a splash of shine. Think tinted lip oils, jelly finishes, and gradient-to-gloss blends that create a multi-layered, soft focus effect—less defined edge, more youthful dimension. Subtle glitter or glossy ombré enhances playful expression.
Beautipin
4. Soft Brows & Metallic Accents
Brows are finally softening, shifting from straight and solid to feathered and slightly arched styles. Metallic eye pigments and micro-glimmer accents are being used strategically—inner corners, lash lines, or even as highlighter details.
The Scottish Sun+15Beautipin+15Blog | Delivered Korea+15
Trendsetters like Jung Saem-mool are further elevating minimal spark with metallic eyeliner touches for modern polish.
Beautipin+2뷰티 매거진+2Daily Vanity Singapore+2
5. Jelly Blush: Texture Meets Stain
Jelly blushes—a water-based, cooling gel tints—are making waves overseas after blending K-beauty innovation with user comfort. These lightweight gels leave glassy, translucent color without heaviness or stickiness.
Byrdie
Why K-Makeup Trends Still Dominate
Korean makeup culture is increasingly focused on multi-functional formulas, minimal layering, and expressive yet skin-friendly looks. Beauty experts note that hybrid skincare-makeup products (think tinted moisturizers, cushion highlighters) are now mainstream staples.
Everything Korea+1Our Culture+1
Meanwhile, Vogue Business recognizes this moment as K‑Beauty 2.0, a movement poised for global expansion through better ESG practices, simpler routines, and approachable luxury.
Beautipin+15Vogue Business+15Allure+15